The Circus City Festival is an annual, week-long celebration held in Peru, Ind. — the “Circus capital of the world.” Over 200 children and young adults perform 10 shows, acrobatics and all, as thousands pour into the small town to watch them.

This was my second year covering the festivities, and also as the sole staff member covering the event. This year, I focused on reporting articles far in advance of the event, hoping to capture audiences and establish a social media presence. One of the articles, a brief-like event guide, became one of the most viewed on the publication’s website, and performed 10-times above average.

In addition to writing content tailored to social media users, I also reported on events and wrote special interest stories during the week. Many of the images from stories were able to be recycled into galleries for additional content, and also posted to Facebook individually.